Zoho, a business-related application provider for customer service, marketing, and more, has made its product free during the coronavirus pandemic for all the impacted SMBs, according to a press release.

The Small Business Emergency Subscription Assistance Program (ESAP) is been launched by Zoho and will prove helpful to about 20,000 clients, which are Small-to-Medium-Sized Businesses (SMBs) with 25 employees or less. Zoho’s app will be available for free for about three months for these companies.

Customer service applications, marketing, collaboration and production tools, back-office work and accounting are amongst few of the Zoho app features which will be available for free.

This is based on Zoho’s other latest announcement of the Remotely software, which adds in the transition to help the customer work from home. The company decided to introduce the software after observing the cancelation of its Zoholics summit.

Work from home has become an essential thing for all the companies to prevent the spread of the most recent pandemic, COVID-19. Owing to this, Zoho has seen over 5,000 new clients for its Remotely software, in the past few weeks.

Sridhar Vembu, Co-Founder and CEO of Zoho, said that the decision of making the free use of services for customers was given out after observing the fall of various businesses due to the global pandemic. His concern regarding the normalcy of the situation, made the company introduce the application to contribute to the betterment of all the companies.

Violet Warner, Founder and Designer of Violet Press, expressed gratitude toward Zoho for the benefit the company has gained from the free services. Extending free rent to the company for a few months, it was a great help from Zoho for Violet Press to do good in its bad time.

Looking at the pandemic scenes, the government had to impose restrictions on various SMBs for the large gathering of people. As a result, people have to come up with new ways of co-relating and helping each other to support smaller businesses.