Formerly known as UST Global, the global provider of digital technology and transformation enterprise has recently tweaked its brand name. The tech company has dropped the latter part in its name to become UST, reflecting and reimagining the company’s brand identity and more expansive technology evolution.
With offices in more than 25 countries, UST operates with companies to transform business via technology and agility.
The company’s new name is made shorter from the marketing perspective and comes with a brand new logo and a revived purpose.
UST defines itself as ‘born digital’ with proficiency in artificial intelligence (AI), automation, data, and experience design.
The company attributes its people, innovation, agility, and commitment toward success as factors at the core of its purpose, as they continue innovating to get in sync with the evolving client needs.
Krishna Sudheendra, Chief Executive Officer, UST, states that the enterprise intends to help businesses impact customers, end-users, and the larger society.
“As a digital transformation company at the forefront of an evolving business landscape, we are delivering breakthrough services to our clients, helping them transform their businesses. This new brand accurately reflects UST at the front line of innovation, partnership, and nimbleness in the face of change.”
Leslie Schultz, UST’s Chief Marketing Officer, adds, “At the heart of this rebrand is our desire to reflect the company’s evolution since day one.”
“The time is right to modernize, streamline, and simplify our brand. We understand our clients’ needs, and together we design, chart, and engineer their path to tomorrow. Because we know each challenge is unique, we help our clients bring their vision to life through a personalized, co-creative process.”
The technology revolution at UST
In June 2020, the digital tech provider was named a PEAK Matrix Top 20 IT Service Provider of the Year by Everest Group.
The PEAK Matrix is a way of assessing service providers based on their capabilities and market success. It was the first time UST appeared in the rankings – it was the only new entrant to make it on to the top 20.
As per the company, the honor was awarded to recognize UST’s status as a rapidly growing digital technologies company that offers modern and sophisticated computing and digital innovation solutions to large enterprises across the globe.
“As a new entrant to Everest’s PEAK Matrix, we are delighted to be positioned as a global leader in such a highly regarded industry index. It is a true testament to our growth and our commitment to offer innovative customer experiences, streamline operations, and drive business value for our clients,” UST’s Vice President of Business Development and Advisory Relations, Gautam Khanna, said at the time.