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Customer retention today: What you need to be doing

Customer retention today: What you need to be doing

Sigma
Published by: Research Desk Released: Jun 27, 2022

Brand loyalty was tough before, but it’s been even tougher in recent years.

Competition has never been greater and since COVID, the bar has been raised significantly. If customer experience (CX) is lacking, brands can no longer just throw loyalty points at the problem. Online shoppers have wised up to loyalty programs and other traditional retention techniques.

Consumers are more likely to shop with companies that demonstrate genuine concern and provide excellent customer care.

Download this guide to learn the tools you need to develop brand empathy – and mean it.