Customer Data Platform Whitepapers

Inclusive language is about more than avoiding offensive words. It aligns your intention with impact. It's a vital component of your brand voice and all enterprise communications to your customers and...

Content drives your customer experience and creates connections where people can’t. That makes it a major asset to your enterprise. But how can you measure the business value of that content? In ...

Manual para el éxito empresarial con ML El machine learning se está convirtiendo rápidamente en un componente fundamental de las operaciones empresariales y tiene un verdadero impacto, com...

ML para tornar o mundo um lugar melhor Com a evolução do machine learning, os setores estão agora usando o poder dessa tecnologia para o benefício da sociedade. Saiba como os inovadores e...

How Innovation Leaders Work Companies that are actively letting their customer needs drive innovation have had more success in handling the disruptions of 2020. Harvard Business Review Analyt...

For most restaurants, takeout and delivery options were a critical component of business in 2020. While the pandemic crisis continues to evolve, customer demand for off-premises options remains. For r...

Workforce changes are causing employees to reconsider their priorities. New research shows employees are now open to earning less money — if it means they get to do more meaningful work. In this ...

How much should employees spend on meals and mileage? When can they travel business class and what can't they claim back? If you want to know what to include in an expense policy, get started with thi...

Our customers experience a range of challenges in bringing the right content to market and doing so at speed. This asset will provide an overview of what elements are needed to create content for ever...

Creating highly relevant customer experiences is essential but failing to personalize thoughtfully actually decreases customer conversion and retention. Learn how to deliver personalized customer expe...