Customer Data Platform Whitepapers

Providing customers with a great experience has always been important, but in the current digital landscape it’s crucial – with 3 out of 4 (76%) customers claiming they’d switch to a competitor ...

ESG recently completed a survey of 2,000 IT decision makers with a high level of knowledge and influence over their organizations’ end-user device environment. The survey asked respondents how often...

Five themes dominate the new world of work What makes this a good time to consider Slack? Throughout 2020, we talked to business and IT leaders about how their world was changing and what comes next f...

To thrive, every company must become an empathetic, human-centred organisation. Data, strategy, product, talent, will all have little impact if businesses, at their core, are not led and drive...

Brand loyalty was tough before, but it’s been even tougher in recent years. Competition has never been greater and since COVID, the bar has been raised significantly. If customer experienc...

The implementation service for the SAP® Emarsys® Customer Engagement solution bridges the gap between implemen- tation planning and the ability to scale online and offline customer experiences se...

Im Zentrum der meisten Kundenserviceprozesse gibt es eine Lücke: den Kunden. Sogar Marken, die einen guten igitalen Kundenservice leisten, legen einen so großen Wert auf Geschwindigkeit und Technolo...

ContactBabel’s “UK Contact Centre Decision-Maker’s Guide 2022” is the 19th annual edition of the UK’s largest study of contact centres, based on interviews with over 200 UK contact centres, ...

Five themes dominate the new world of work What makes this a good time to consider Slack? Throughout 2020, we talked to business and IT leaders about how their world was changing and what comes nex...

Customer identity and access management (CIAM) has evolved to meet today’s identity intricacies. Enterprises recognise the need for a strategic platform for managing digital identity for mill...