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Industry Benchmarks for Ecommerce Apps

Industry Benchmarks for Ecommerce Apps

CleverTap
Published by: Research Desk Released: Oct 07, 2021

According to the latest research by App Annie, global time spent in shopping apps grew 45% year over year. Consumers spent 2.3 billion hours in mobile shopping apps in just one week. And they’re not just browsing: consumers in the US alone spent $709 billion on ecommerce in 2020.

It’s no secret that the COVID-19 pandemic accelerated years of ecommerce growth into a matter of months, shifting consumer behavior and creating massive opportunities — and challenges — for retailers.