At its core, omnichannel experiences focus on improving the buyer’s journey and brand experience. It represents the desire and need to ensure customers get what they want, when they want it. However, the pandemic shifted the world of retail, accelerating and solidifying omnichannel as no longer a nice-to-have but an essential for survival. So much so that 45% of retailers admitted to adding new channels to their retail strategies.
However, before companies rush to roll out a new omnichannel plan, a business needs to understand the capabilities and constraints of their business set up and the tools they use. Ideally you want to ensure your inventory levels are optimized to fulfil orders and your customers get the personal experience they expect.