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Sales & Marketing Whitepapers

How to Win the Fulfillment Arms Race

how to win the fulfillment arms race

Published By: Research Desk Released: Oct 16, 2019
Need-it-now consumers are driving retailers’ sales at an increasingly high rate, and they have specific expectations when it comes to influencing them to click the “buy” button. While product pr...

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Forrester TEI: Business Value of ServiceNow Customer Service Management

forrester tei: business value of servicenow customer service management

Published By: Research Desk Released: Oct 14, 2019
Forrester TEI study is based on four interviews with ServiceNow Customer Service Management customers. It provides a framework to help readers evaluate the potential benefits and costs of investing in...

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Driving Radical Customer Service Innovation. Move beyond operational demands to deliver proactive strategies that drive business growth

driving radical customer service innovation. move beyond operational demands to deliver pr...

Published By: Research Desk Released: Oct 14, 2019
IT is increasingly at the heart of business success—and nowhere is that more true than in customer service. That makes IT a critical partner in transforming the customer experience. Customers tod...

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The Road to Transforming the Customer Service Experience: Investing in Great Outcomes for Employees and Customers

the road to transforming the customer service experience: investing in great outcomes for ...

Published By: Research Desk Released: Oct 14, 2019
Moving beyond CRM to shift your company into high gear Ask companies about being competitive and all roads lead back to providing an exceptional customer experience. But creating that experience me...

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Make Journey Mapping Your Secret to Outstanding Customer Service

make journey mapping your secret to outstanding customer service

Published By: Research Desk Released: Oct 14, 2019
Introduction to customer journey maps. Delivering an exceptional customer experience is priority number one for companies hoping to succeed and grow in today’s competitive environment. More than ...

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ABERDEEN STUDY: Four Transformative Best Practices for Future-Ready Customer Service Experiences

aberdeen study: four transformative best practices for future-ready customer service exper...

Published By: Research Desk Released: Oct 14, 2019
How does your customer service program compare? Recently, Aberdeen Group, the Massachusetts‑based market intelligence company, conducted a survey of 445 companies across the world and industries....

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Draw Up Deep Waters: 7 Steps to Creating a Customer-First Culture

draw up deep waters: 7 steps to creating a customer-first culture

Published By: Research Desk Released: Oct 14, 2019
In order to succeed in today’s digital world, you need to “draw up” the data that makes those assets most useful to your customers, creating “customer-first” experiences that put their needs...

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IDC Business Value of Assets 

idc business value of assets 

Published By: Research Desk Released: Oct 14, 2019
IDC surveyed users of Adobe Experience Manager Assets and found substantial ROI The number of digital assets required to support all the digital experiences that marketers need to deliver today is ...

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How to select the right digital asset management solution

how to select the right digital asset management solution

Published By: Research Desk Released: Oct 14, 2019
The expectation for hyper-personalized experiences from digitally savvy consumers has spawned an ever-increasing demand for content creation. The number of customer segments that successful businesses...

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7 Requirements of a Next Generation DAM 2018

7 requirements of a next generation dam 2018

Published By: Research Desk Released: Oct 14, 2019
A next generation DAM can meet today’s overwhelming content demands and avoid a rupture in the customer experience. The number of digital assets required to support all the digital experiences th...

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