Sales & Marketing Whitepapers

Digital transformation (DX) is the process by which enterprises adapt to or drive disruptive changes in their operations, customers and market. Learn more about digital transformation in this IDC info...

Business-to-business buyer journeys can be complex, demanding digital strategies similar to busines-to-consumer approaches in order to help sales organizations execute in the digital era. Customers wi...

To better understand how today's healthcare marketing leaders accelerate the buyer journey with content, Heinz Marketing and Uberflip conducted a research study. The report uncovers ways healthcare ma...

How to Connect the Online and Offline Experience in Local Business Technology has shifted how people do business and raised the bar on customer expectations. Customers demand convenience as well as...

People interact differently with businesses than they did five years ago even one year ago. Things are changing so rapidly, it’s important to keep up to date on customer expectations and demands, es...

How local businesses are winning modern customers. With customers increasingly looking for the most convenient place to bring their business, there’s been a shift in how business have reacted. Th...

Learn how a simple text message can make all the difference for today's consumers. How to collect payments when customer can't leave their house Why 1:1 communication is the future of local bu...

Now more than ever, customers expect great service, and contact center agents are on the front line trying to meet their needs while simultaneously transitioning to working at home due to the COVID-19...

When the US economy recovers sufficiently, banks and credit unions will face an overwhelming task:  Engaging individuals who became delinquent in their mortgage, auto, credit card and personal loan p...

Chief Marketing Officers who modernize business development strategies can accelerate revenue and market share growth with both new and existing clients. This requires unifying data across the entire ...