The post-COVID road to recovery won’t be without its challenges for airlines as they work hand in hand with regulatory bodies and governments worldwide to enable a sustainable growth trajectory from the present slump. While airlines across the globe ponder over ways to reduce costs, they also need to focus on generating revenue from their operations to sustain the business. Airlines will need to innovate in order to remain relevant in these tough times, and they need to look beyond their own product horizons to stimulate demand and start the long road to recovery.
In this paper, we will take a closer look at ﬁve ideas which airlines can explore to entice passengers to travel again thereby generating the much needed revenue to sustain their business.
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